Honest Bus: Taking on Public Transport in Metro Manila

Back in 2013 fresh out of school, some friends and I took a stab at the traffic and public transportation problem in Metro Manila, Philippines. We focused specifically on buses. After even years later, I think it’s time to declassify. There are definitely things I would do differently if I were to do this again today. But hey, “all models are wrong, but some are useful.” I consider this useful in that it deconstructs well the bus problem in The Metro.

LINK TO PRESENTATION

Here’s the gist:

Problem:

1. Current commission-based pay structure incentivizes drivers to fight for passengers on common routes.
2. Operators try to field as much buses as possible because of low barriers to entry.

Solution:

1. Have a single bus operator with coordinated operations all over the Metro.
2. Implementing #1 will allow for fixed pay of drivers, and also allow for coordinated investment in infrastructure

Challenges

1. Current bus operators are going to strongly push back. The solution should not kick them out, but instead integrate them in a new form of business.
2. It is capital-intensive.
3. It will require strong political will.